FROM IDEA TO APPLICATION
Alora LivingBrand identity & logo design
A visual identity study for Alora Living, drawing on furniture and interior design. Logo, geometry and typography establish a coherent visual direction for the brand.
Explore the visual presentationNG 05 C / Alora LivingDESIGN BY NILLY GRAPHICS
- DISCIPLINE
- Brand identity & logo design
- DESIGN
- Χρήστος Σωτήρης / Nilly Graphics
- PRESENTATION
- 9 project images
01 / DESIGN DIRECTION
Architectural references
Geometric lines and frames connect the name with architectural forms. Different studies explore an AL monogram and a more direct reference to a home.
02 / VISUAL LANGUAGE
Form and material
A restrained palette reveals the proportions of the symbols. Embossed and metallic mockups use light, shadow and texture to connect the identity with furniture.
03 / APPLICATIONS
An identity in context
The work explores the relationship between name and symbol across different surfaces. The mockups show how small graphic decisions change the overall impression of the brand.
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